Instagram Advertisement Unskippable Coming Soon Confirmed by Meta Says Trying to Bring Value for Advertisers

For some time now, many users on Instagram have been forced to see such advertisements which they are unable to skip. Posts have also been made on social media regarding this. Now, Instagram has confirmed testing of un-skippable ads on its platform. Earlier, a Reddit post labelled these 5-second long ads as “ad breaks” which users could not scroll past. Now, according to a report, a Meta spokesperson has said that the company is testing new ways to increase value for advertisers. However, there is no confirmation if it will be implemented across the platform after testing. Let us tell you that ads have been present on the Meta-owned platform for a long time, but users could scroll past them.

One of TechCrunch’s Report According to , Instagram has confirmed testing of these ads. A spokesperson for the company told the publication, “We always test formats that can add value to advertisers.” However, it also added that the testing is only being done to assess its performance and user sentiment and if it has to be officially implemented on a larger userbase, the company will provide an update.

Following the Reddit post, several other users experienced these ads. X (formerly known as Twitter) user @TheDanLevy also posted about these ads and shared more details about them. Calling it a “bonkers move”, the poster showed that these ads are labelled as ‘Ad Break’. As shown in the screenshot, there is an information icon next to the label that opens a bottom sheet with the title “You are viewing an ad break”.

Below that, a text details the feature and says, “Ad breaks are a new way to see ads on Instagram. Sometimes you may need to watch an ad before you can continue browsing.” For now, it appears that these ad breaks are 5-seconds long, however, some users have also claimed to see 10-second long ads.