Netflix’s free ad-supported plan
Bloomberg’s Report According to the report, the video-streaming platform has discussed introducing a free plan in Asian and European markets, where other free TV networks also have free plans. It is expected that this plan will offer free viewing of Netflix’s content, but with ads. Citing people familiar with the company’s planning, the report said that the move is aimed at increasing the users of the video-streaming platform.
If this turns out to be true, this will not be the first time Netflix will offer free video streaming. A free plan for Android smartphones was introduced in Kenya in 2021. However, it was discontinued last year. The new ad-supported free plan may target users in Asia and Europe, but according to the latest report, Netflix has no plans to introduce this free category in the US. The company already offers an ad-supported plan in some regions, which is the most economical way to watch Netflix and costs $6.99 (roughly Rs. 600) per month.
According to Netflix’s advertising president Amy Reinhard, this ad-based plan currently has 40 million active users globally, up from 5 million users last year. Furthermore, the company claims that 40 percent of all its sign-ups come from the ad-supported plan in the countries where it is available.
According to the report, apart from gaining more users, the new alleged free plan could also help bring in more advertising for the video-streaming platform.